President

President’s Pen – February 2008 – Dallas ASTD 2008 Balanced Scorecard Goals

“If you want to take your mission in life to the next level, look inside. Abolish your fears and raise your commitment level to the point of no return, and I guarantee you that the champion within will propel you toward victory.” ~Olympian Bruce Jenner

I am pleased to share our Dallas ASTD goals, which we consider challenging but achievable. The Leadership Team has chosen to continue the strategy implemented last year by defining our Chapter goals in a “balanced scorecard” format. This strategy allows us to continue building on some of the goals from 2007.

From a SWOT* analysis conducted at our December leadership retreat, the team brainstormed goals within four categories: Customer, Learning and Growth, Financial and Processes. The focus goal for 2008 is to grow our membership by at least 10%. You will see networking and membership drive events during the coming months to help us reach this goal.

Our goals reflect our ongoing mission: By offering best practices, networking and skill development, we become the Dallas Metroplex’s best resource for workplace learning and performance professionals.

Customer: ü Grow Membership by 10% ü Increase meeting attendance to 80 ü Establish a CLO marketing base ü Meet CORE requirement of 30% joint membership ü Maintain and/or improve meeting satisfaction scores ü Conduct updated member survey	Learning and Growth: ü CPLP joint promotion - Q1 ü Offer Training Basics – Q1 ü Learning Summit – 8/08 ü Best Place to Learn Award – 12/08 ü Partner with Universities for student involvement ü Sponsor certificate programs - Q3
Financial: ü Meet budget numbers ü Increase marketing and promotional revenue ü Evaluate and revise advertising and sponsorship fee structures - Q1	Processes: ü Develop a structured marketing plan - Q1 ü Develop recruitment and retention plans - Q1 ü Develop Learning Week process – Q2 ü Finish website improvements ü Communicate financial reporting to membership - Q4

Each leadership team member is developing an individual action plan to accomplish these ambitious goals. When you see one of these leaders, ask about their goals; they are enthusiastic about the possibilities that lie ahead. Each is recruiting volunteers and committee members to help execute these aggressive plans. Why not join in and be a part of this dynamic and rewarding process? We cannot achieve these goals without your help! Step up and discover your inner champion!
Next Month: CPLP and the future of our profession